Willy Wonka &
the Chocolate Factory (1971)

Year
2024

College
Maryland Institute College of Art

Mentor
Bruce Willen

Willy Wonka & the Chocolate Factory is a musical fantasy film directed by Mel Stuart that tells about
a poor child name Charlie Bucket who, upon finding a Golden Ticket, wins the chance to visit Wonka’s factory along with four other children. This project blends whimsical typography, nostalgic illustration, and luscious colors to spark the film’s dream-like experience for a more modern audience.

A minimalist identity with rich design elements comes together to reveal the film’s sense of pure imagination using rich colors and typography .

Credits
Typefaces in use: Cooper Nouveau by
House Industries, Avenir by Linotype

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