TIMEX

Year
2024

College
Maryland Institute College of Art

Mentor
Jennifer Cole Phillips

TIMEX rebrands an American global watch manufacturing company by embracing a bold
and upbeat visual identity, focusing on sleek
design elements. The design features distilled typography and vibrant colors, encapsulating
a millennial’s progressiveness and confidence.

Credits
Typefaces in use: Graphik by Commercial Type
Photographed by: S. Saravanan & M. Krishnan

Previous
Previous

140 Dives Into Depression

Next
Next

Willy Wonka & the Chocolate Factory