TIMEX
Year
2024
College
Maryland Institute College of Art
Mentor
Jennifer Cole Phillips
TIMEX rebrands an American global watch manufacturing company by embracing a bold
and upbeat visual identity, focusing on sleek
design elements. The design features distilled typography and vibrant colors, encapsulating
a millennial’s progressiveness and confidence.
Credits
Typefaces in use: Graphik by Commercial Type
Photographed by: S. Saravanan & M. Krishnan